Why You Need Good Search Engine
Ranking and Optimization Stategy
A front page (top 10) search engine listing for your important keywords
will send droves of qualified customers to your website, while anything
less than a top 30 search engine listing is virtually useless. A
top 3 listing within your category will bring you all the traffic
a search engine can deliver.
When done effectively, search engine ranking and optimization is
so focused that the customer is actually searching for you. A search
engine user is a highly receptive and perfectly targeted audience
because you are trying to sell them something they already want,
and came directly to you looking for.
Internet Users and Search Engine Search Listings
According to the Georgia Institute of Technology, more than 85%
of all Internet users find new websites through search engine search
listings. Data shows that in a side-by-side comparison of different
forms of promotion, search engine listings are the number one way
to generate traffic to a website. This is why it is so important
to begin any website marketing plan with a solid search engine ranking
and optimization strategy.
Search Engine Ranking and Optimization
Services
Search engines are the Internet user's way of sifting through the
myriad of websites currently available, narrowing their search and
landing them at their destination page. The goal of a professional
search engine ranking and optimization service is to have them arrive
at your website when they are searching for the goods and services
you provide.
For an overview of Search Engine Ranking and Optimization and an
explanation of our Free Website Evaluation Service, go to Understanding
Search Engine Optimization and Website Marketing.
Let our team of search engine ranking and optimization professionals
maximize your exposure online by gaining you prominent placement
on all the major search engines and directory services.
Good Search Engine Ranking and Optimization
Strategy
It takes skill, planning, experience and patience to get your website
into one of those top positions on the search engine results pages
(serp). It requires numerous key modifications to your website,
strategic planning, and a long-term commitment to accomplish and
maintain true search engine optimization and high search engine
ranking for your website.
By partnering with a search engine ranking and optimization firm
such as Webfoot Creative to handle all aspects of the search engine
optimization and ranking process, you are guaranteed results. With
good search engine placement being the pay off of an effective search
engine ranking and optimization strategy, any business can get the
targeted traffic and conversion necessary to drive profits over
the top!
Click here to learn more about why Webfoot Creative should be your
Search Engine Ranking and Optimization Service Provider.
Search Engine Ranking and Optimization
for Good ROI
Whether it's outsourced through a professional search engine ranking
and optimization service, or performed in-house by an employed search
engine optimization and ranking specialist, it always comes down
to the cost and the return on investment.
That's why it is essential to know exactly what 'one good, long-term
client or customer' is actually worth. Only then can you be sure
of your true ROI. After all, return on investment is really what
counts when it comes to marketing.
Forrester Research
reported that "Over 80 percent of all Internet users reach
sites through search engines". This means if your Website doesn't
attract 80 percent of its visitors from search engines, you're losing
out on a lot of free traffic.
A study from NPD Group found that search listings are far more
effective than standard banner or button advertisements when it
comes to brand recall, favorable opinion rating, and conversion
of traffic to sales.
In unaided recall, search listings outperformed banners and buttons
by three to one.
More than twice as many people gave a more favorable opinion of
companies in the top three search positions than those featured
in ads.
The study also found that 55 percent of online purchases were made
on sites found through search listings, while a mere 9 percent were
on sites found through banner ads.
The numbers speak for themselves... Search Engine Ranking and Optimization
clearly provides for an excellent ROI.
Based on our own internal calculations, the current cost of acquiring
a targeted prospect through a good search engine ranking and optimization
strategy is less than half what the same prospect would cost via
pay-per-click services such as Overture.
It's also a know fact that organic traffic, brought to your website
as a result of good search engine optimization and ranking, converts
better than traffic delivered via pay-per-click search... because
the traffic is better targeted!
Potential prospects finding your website through organic search
are specifically looking for information on products and services
you provide.
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